Toyota Forklifts Europe

• August 2004 - TICO confirmed global leader
• August 2004 - Success for Norwegian trip
• July 2004 - 7IC attempting to cross Norway
• July 2004 - Central European presence
• June 2004 - New Deluxe Cabin
• March 2004 - 7IC approved by 250,000
• March 2004 - New electric tow tractors
• February 2004 - IMHX fair in Birmingham

At the most northerly point: Nordkaap

August 2004 - Success for Norwegian trip WORLD-FIRST FOR A TOYOTA FORKLIFT

The extreme durability and quality of Toyota forklifts have helped a Norwegian forklift driver achieve a world-first as well as raise thousands for charity.

Ove Alstad has successfully driven a Toyota forklift, featuring the new Toyota Deluxe cabin, from the southern-most point of Norway, Lindeness, to the most northerly point, Nordkapp. The 7IC 2.5 ton vehicle ran perfectly during the 2670 kilometre, 17 day journey.

Ove Alstad commented: "The Deluxe cabin ensured that I had the most comfortable drive possible and that I could continue in all weather conditions. The air conditioning was particularly useful as the sun shines for 24 hours at the North Cape and the temperature reached 30 degrees centigrade! I am delighted to have completed this journey and to have raised money for orphaned children in Russia."

Jan Høgli, sales director, Toyota Truck Norway added: "The truck was in operation for 17 days clocking up 160 hours so was certainly put through its paces. The vehicle did not experience any problems throughout, which is a testament to the quality of Toyota products."

The first person to ever attempt this route by forklift, Ove completed his journey on 19 July and had the backing of Toyota Truck Norway, which sponsored him to the equivalent value of the state-of-the-art vehicle.

Ove's journey was followed closely by local press, radio and TV and culminated in a congratulatory breakfast with the Mayor of Trondheim, representatives from Toyota Truck Norway and Toyota Industrial Equipment Europe.