Press Releases 2004
Press Releases 2004
July 2004 - Central European presence TOYOTA CONSOLIDATES CENTRAL EUROPEAN PRESENCE
Toyota Industrial Equipment, the world's leading manufacturer of materials handling equipment*, has increased its presence in Central Europe with the launch of Toyota Material Handling Czech and Toyota Material Handling Hungary.
Already operating as Toyota distributors in these countries, the businesses have been awarded the Toyota brand name in recognition of their successful commitment to the highest standards of quality and service.
The move further strengthens the Toyota brand in these markets, with the launch of the new companies demonstrating Toyota’s commitment to its European network and its focus on the individual needs of the different European markets.
In 2003 Toyota achieved sales of 18,000 units of materials handling equipment in Europe, representing a 20% increase on the 2002 figures. According to the President of Toyota Industrial Equipment Europe, Shinya Furukawa:
"This exceptional performance is the result of Toyota’s continued investment in research and development, its commitment to customers and without doubt, a superior product portfolio. Our strong network of dedicated distributors in 23 European countries is integral to this success."
"Toyota is a world leader because it constantly offers world leading, innovative solutions with real benefits for the customer. By awarding our Czech and Hungarian distributors the Toyota brand name, we are strengthening our presence and demonstrating our real commitment to the European market."
* According to the "Modern Materials Handling World Ranking 2003" published in the US magazine "Modern Materials Handling".